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 CASE STUDY
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STAR ROSES Year 2000
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 "Since
our relationship with the IMPACT Marketing began in 1995, our brand
recognition has soared. They consistently deliver 200% more than we expect
and represent us in a manner that perfectly reflects our company. The
direct dialogue they have created with our customers is unsurpassed in our
experience."
Steve
Hutton, president
- The Conard-Pyle Co.
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Year 2000
Results
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Sales
increased by 25%
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PR
placements generated the equivalent of more than $2 million in advertising.
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More
than 48 million potential customers were exposed to the Star Brand
through print, broadcast and internet media placements.
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Three
promotions, one in a major consumer magazine and two on-line, yielded
over 20,000 names, home & e-mail addresses of targeted consumers
interested in receiving new product information.
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Web
site traffic increased by 50,000 individual consumer hits in a two
month period.
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