SIMPLY BEAUTIFUL's LATEST NEWS - May 6, 2002

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Contact:  Susan McCoy

ph.  610-388-9330

susan@gardenmediagroup.com

New Simply Beautiful Impatiens

Make Gardening History

West Chicago – May 6, 2002 – The newest and best impatiens to hit the market in years, including two new species of impatiens, is being introduced by Ball Horticultural's Simply Beautiful™ line of garden-friendly plants.

 

Long a mainstay in the American landscape, these new impatiens are extremely vigorous and will fill out a basket or container very quickly without pinching to make them bush out.

 

Tested in gardens, in shady spots around shrubs, and in planters of all sizes, these new impatiens have proven to be very disease resistant and hardy.

 

New Species: World’s First Trailing Impatiens

One of the most exciting new introductions in recent years is the new Simply Beautiful™ Fanfare™ series of trailing impatiens.  A gardening first, this is a new species of impatiens that actually cascades over the sides of baskets, containers, window boxes and stone walls. Available in three show stopping colors, the new varieties are Simply Beautiful™ Fuchsia Fanfare™, Lavender Fanfare™ and Light Lavender Fanfare™. 

 

Broader than the standard impatiens, a 10-inch starter basket of Fanfare™ spreads to 16 to 20 inches wide quickly.

 

Fanfare™ Trailing Impatiens creates an impressive basket with arching impatiens encircling Aurora Coleus or Nicoletta Plectranthus accent foliage.

 

New Species:  World’s First Fancy Flowered Impatiens

The Simply Beautiful™ Fanciful™ Series is another new species making

its debut this spring, has a whole extra row of petals, almost double the average impatiens. This super garden performer is sure to be the next “must have” in impatiens. 

 

The new varieties this spring are available in five colors, including Simply Beautiful™ Fanciful™ Coral, Orchid Rose, Red, Salmon, and Tropical Mix.  Fanciful™ Fancy Flowered Impatiens grow about 10 to 12 inches and add summer-long elegance to garden beds, mixed planters, window boxes and hanging baskets.

 

New Fiesta™ Double Impatiens

For the beauty of miniature roses – in the shade, the Simply Beautiful™ Fiesta™ series of double impatiens has eight new flowering plants for the spring, Olé Cherry, Olé Salmon, Olé Frost and Olé Stardust Pink, and Fiesta Deep Orange, Apple Blossom, Blush, and Salmon Chiffon.

 

Known as the best double impatiens for the garden, Simply Beautiful™ Fiesta™ is a festival of 21 colorful varieties in rosette form.  New this season are the Fiesta™ Double Impatiens, which grow up to 12 inches tall and provide color all summer long in baskets, flower beds, window boxes, mixed containers, and pots in shade and partial shade.

               

Gardens are made simple with Simply Beautiful.  Designed to help gardeners create "beautiful gardens without a lot of work," Simply Beautiful™ features more than 400 garden-tested and trial-proven flowering plants in a rainbow of colors that bloom all season long.  Each plant features customer friendly labels with plant information at a glance.

 

To browse the on-line catalog and find a garden center near you, visit: www.SimplyBeautifulGardens.com.


 


garden media group

a division of IMPACT Marketing & PR

ph.  610-388-9330

www.gardenmediagroup.com