When Suzi McCoy, owner of Garden Media Group, found her way to the green industry, it was love at first sight. Little did she know that her first lawn and garden client — The Conard-Pyle Company Star Roses and Plants — would steer her down an extraordinary path. Like everything else she does, Suzi embraced the journey with a fearless enthusiasm for adventure, and ultimately, it changed the very face of her business. She hasn’t stopped to look back since.
Katie is the second president of Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry and celebrating more than 30 years in business. Author of the annual Garden Trends Report, she travels the world scouting and presenting garden trends to audiences from Italy to Chicago.
Katie is a guest host on QVC for Cottage Farms, judge at the Philadelphia Flower Show, the inaugural recipient of the Emergent Communicator Award from the Association of Garden Writers, vice-chair of the Pennsylvania Landscape and Nursery Association, and an awarded member of the 2018 Forty Under 40 from Greenhouse Product News.
Previously, she worked at CBS Studios in New York City and was a public relations & marketing manager at Monet Jewelry. Katie received a degree in communications from Northeastern University where she was also a Division I rower on the crew team.
Katie lives and gardens in West Chester, PA with her husband, two daughters, one dog, and six chickens. Find her in the garden with her children, practicing yoga or dancing to Zumba. Her goal is to convince people that brown thumbs can, in fact, be turned green.
Stacey is our most seasoned Account Supervisor with more than 15 years of experience in the lawn & garden industry. Building and maintaining strong relationships with the media and her clients is where she shines. As our green industry trade and product placement specialist, she works hard to grow brand awareness by increasing media exposure, launching new products, and making connections with key influencers in the garden, home, lifestyle and food industries.
Garnering top-notch results for her clients is her passion. She has secured national placements in Real Simple, Martha Stewart Living, Better Homes & Gardens, Cooking Light, Southern Living and Do It Yourself to name a few.
Stacey spends her spare time volunteering with the Penn State Alumni Association, The Grand Opera House of Wilmington and the American Cancer Society.
Joining us in 2006, Tracey’s role expanded office manager to include creative collaborator, travel agent, and resident proofreader. Tracey is “the glue” that holds us together, helping out wherever needed.
Her years of experience keeps the office running smoothly on a daily basis. Tracey’s love of numbers coupled with creative flare allows her to handle the books, support the staff and add creative input.
Tracey is the proud mother of three, loves to garden (even enjoys weeding, relishing in the quiet time!), and caring for her menagerie of animals including pups, pond full of fish, gerbils, and newly added chickens. Tracey sits on the Board of Oxford Church of the Nazarene and volunteers as the treasurer for her church
James is our media support specialist and in-house webmaster. He manages our analytics, our website and handles all of our web design needs. With the ability to quickly pick up and learn new skills, he is always up for a challenge and ready to learn something new or solve a problem within the office. He is a dedicated team player, always willing to help out in a pinch while still remaining focused on the task at hand.
In his spare time you can usually find James digging through crates at local record shops and attending concerts.
Peggy Anne has been working in horticulture for over 30 years with a background in native plant research, public relations and sales. She studied horticulture in the Netherlands where she raised a family and owned a sustainable landscape design business. She is a member and Fellow of the Garden Writers Association, and has written for numerous trade and popular publications such as; American Nurseryman, Better Homes & Gardens, Fine Gardening, Organic Gardening and PHS’s GROW Magazine and has appeared on the TV programs; Prairie Yard and Garden, Hometime and Growing a Greener World. She loves to cook, travel and share her garden with friends and family.
Courtney 2.0. Courtney interned with us in 2014-2015 then headed off to San Diego to live for a few years. While attending college, she found a real interest in social media and brought her love back to our team. She creates content for our clients while supporting our account executives with other projects. She is always willing to jump in and try new things to help the team succeed.
In her spare time, you can expect to find her on some adventure with her friends, hanging out with her family, or just loving on her dog, Stella!
Becky joins Garden Media Group from the public gardens world, where she raised public awareness, attendance, and philanthropic support for acclaimed U.S. gardens. A skilled content creator with over a decade of external affairs, graphic design, and copywriting experience, Becky brings a dual lens of creativity and financial stewardship to her work. Her professional roles have spanned from institutional fundraising, helping to raise millions of dollars for non-profit organizations, to innovative programming that engages and inspires diverse audiences. Becky is passionate about crafting solutions that transform clients’ projects from "spark of an idea" to market-ready messages and strategies.
Becky is a graduate of the Longwood Fellows Program and Wellesley College, and holds a Certificate in Design Thinking from IDEO. In her free time, she loves making furniture in her wood shop and discovering new local coffee shops.
Our idea generator, strategic planner and key buzz maker at Garden Media Group retired Dec 31, 2019. Well known in garden-writing circles, she was active in Garden Comm, a member of the National Gardening Association, American Horticultural Society, Pennsylvania Horticultural Society, NICH and a speaker in the field.
Suzi is spending her time with her husband and grandchildren, traveling, painting, playing golf, volunteering, and reading to dogs at the Humane Society.
Prior to founding IMPACT in 1987, she worked in both agency and corporate marketing and public relations. Involved in both the business and non-profit communities, she graduated from the University of South Carolina with a Master's of Journalism, specializing in public relations and advertising.
Our Vision Is Big: To inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year
Our mission is simple: To instill a passion for nature and a love of gardening to all generations to improve environmental health and support human wellbeing.
To support our mission we partner with like-minded companies and people who want to grow their business by increasing the global love of gardening and appreciation for nature, drive stewardship of the Earth and help care for all things that grow.
Staying true to our core values for almost thirty years in business helps us create a company we're proud to run and where we are happy to work. Because it’s our responsibility to make sure that while creating beautiful products, we’re also caring for our beautiful planet.