Sunset Western Garden Collection®, introduced in spring 2012, is the first plant collection designed specifically for the Western gardener.
Sunset® magazine and Plant Development Services collaborated to bring these superior plant introductions to retail garden centers throughout California, Oregon, and Washington. Partnerships with local growers allow for a customized collection that best meets the climatic differences of the West’s diverse gardening regions.
Becky joins Garden Media Group from the public gardens world, where she raised public awareness, attendance, and philanthropic support for acclaimed U.S. gardens. A skilled content creator with over a decade of external affairs, graphic design, and copywriting experience, Becky brings a dual lens of creativity and financial stewardship to her work. Her professional roles have spanned from institutional fundraising, helping to raise millions of dollars for non-profit organizations, to innovative programming that engages and inspires diverse audiences. Becky is passionate about crafting solutions that transform clients’ projects from "spark of an idea" to market-ready messages and strategies.
Becky is a graduate of the Longwood Fellows Program and Wellesley College, and holds a Certificate in Design Thinking from IDEO. In her free time, she loves making furniture in her wood shop and discovering new local coffee shops.
New Growth for Garden Media Group
Leading Garden and Horticulture Public Relations Firm, Garden Media Group, Adds Two New Clients
Kennett Square, PA- Business is blooming at Garden Media Group, the nation’s premiere public relations firm for the garden and horticulture industry. This fall, the firm welcomed two new clients, Bonide Products LLC and Plant Development Services Inc. to their roster of clients in the horticulture, outdoor living, lawn and landscape industries.
The successful season comes amidst a year of new beginnings for Garden Media Group as the 33-year-old firm marks its first year with president Katie Dubow. With industry-wide change spurred by the COVID-19 crisis — notably the addition of an estimated 16 million American gardeners — Garden Media Group has swiftly adapted in 2020 to meet the new needs of its industry and its consumer base:
“In this year of tremendous worldwide change, we are honored to serve an industry that brings comfort and beauty to so many,” said Dubow. “Our mission is to champion our clients’ voices, expertise, and products and we proudly share their commitment to making plants and gardens an uplifting part of peoples’ lives.”
Joining Garden Media Group’s roster of clients are:
Bonide Products LLC – Trusted since 1926 as the leader in providing the best possible products and solutions for home, lawn, and garden pest problems, Bonide is dedicated to its customers and the environment. Garden Media Group plans to use robust social media engagement to connect gardeners with Bonide’s top solutions and to promote the company’s legacy of proven products.
“We are excited to work with Garden Media because of their horticultural knowledge and unmatched brand reputation,” says Tom Feldmann, Vice President of Marketing at Bonide Products, LLC. “As we shift into this new age of social media and industry influencers, we are glad that we have GMG on our side helping us educate and inspire our customers!”
Plant Development Services Inc.— Founded in 1996 by Greg Smith of the third generation, family-owned Flowerwood Nursery, Inc., Plant Development Services boasts four acclaimed plant brands: Encore® Azalea, the Southern Living® Plant Collection, the Sunset Western Garden Collection®, and the recently-debuted Better Boxwood™ Collection. Garden Media Group will use integrated public relations and brand strategy to support the thriving company’s expansion and new audience acquisition.
“With their extensive network and finger on the pulse of new market trends, Garden Media Group has the reach and insight we trust to bring our brands to new audiences,” says Kevin Northrop, Vice President of Marketing and Operations at Plant Development Services Inc. “As our company embarks on an exciting new chapter of growth, we know that GMG’s creativity, innovation, and impact will exceed expectations.”
Garden Media Group specializes in the home, garden, horticulture, outdoor living, lawn and landscape industries. Named among the Top 25 PR firms by the Philadelphia Business Journal, Garden Media Group offers innovative PR campaigns designed to secure top media placements and partnerships with both traditional and social media. For marketing and public relations tips, interviews, and new product announcements, visit their blog.