GMG LATEST NEWS

Kennett Square, PA February 05, 2002 – Three well-known and respected companies in the horticulture industry have selected the Garden Media Group (GMG), a division of IMPACT Marketing & PR, to promote their “green” products to the trade, consumer and internet media.

The Kennett Square , PA based firm has added to these companies to their growing list of “green” clients:

° Ball Horticultural Company (www.ballhort.com), located in Chicago , IL , has hired the firm to help grow its new brand Simply Beautiful™ - a line of garden-tested and trial-proven annual plants; attract national media attention and implement micro-market campaigns.

° The Espoma Company (www.espoma.com), of Millville , NJ , selected IMPACT to help build brand awareness for its signature plant food Holly Tone®, an organically balanced plant food designed.

° Seattle based SoilSoup, Inc. (www.soilsoup.com) has hired IMPACT to promote the Seattle-based company’s new patented compost tea brewer that makes a chemical free, natural liquid compost.

“IMPACT knows how to create the ‘buzz’ that drives customers to the garden centers,” says Jeff Gibson, Marketing Manager of Ball. “They clearly understand the horticultural industry.”

Other “green clients” of IMPACT’s Garden Media Group include Washington, DC based Garden Writers Association of America; The Conard-Pyle Co. located in West Grove, PA; Campania International of Quakertown; Canadian based Premier Horticulture: and the Dutch bulb company TulipWorld.com.

“Gardening is a big, booming industry,” says Susan McCoy, president of Impact Marketing. “We are seeing a dramatic interest in gardening as a way to heal from September 11^th.”

The National Gardening Association reports that two out of three homeowners in the United States garden, spending a total of $50 billion per year on gardening and related service.

IMPACT’s Garden Media Group specializes in helping horticultural companies increase demand for its clients brands with positive media and internet exposure to attract new customers, both trade and consumer.

For more information, please call: 610-388-9330