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In September 1988, Suzi McCoy put her 6-year old daughter Katie on the bus to start the first grade and opened the doors of IMPACT Marketing & PR.
For the next 10 years, we operated as a general purpose public relations firm in the Philadelphia region, representing banks and hospitals, real estate developers and car dealerships, trucking firms and potato chip manufacturers, even a horse breeder and infertility doctor. And we worked with the American Mushroom Industry.
It was this relationship and the results we achieved transforming the public image of the mushroom industry that attracted to us our first horticultural client in 1995, The Conard-Pyle Company. It was love at first sight.
We quickly discovered we had met our match, and soon learned that the lawn and garden industry was a gracious business filled with ladies and gentlemen. The media who talk about growing things were kind and generous with their time, eager to help us help our clients succeed.
Within a few years and tremendous success with Star Roses, we made a strategic decision to focus on the lawn and garden industry niche. We added a few more home and garden clients and changed our working name to Garden Media Group.
Since then we have represented such diverse rock stars as Costa Farms, W. Atlee Burpee, Ball Horticulture, Hines Growers, Urban Outfitters’ terrain, Garden Writers Association, Philadelphia Flower Show and Longwood Gardens. We’ve launched hundreds of new plants and products and help build brands, including The Knock Out® Family of Roses, Endless Summer and WAVE® Petunias.
Today we are one of the top 10 public relations firms in the Philadelphia region and the top marketing communications and public relations firm in the lawn & garden industry. We know this industry inside and out, and people know us, from the top media to garden center owners to horticultural breeders.
One of our goals as a marketing and PR firm is to make gardening as fashionable in the US as it is in other countries such as England, Canada and Japan. Our first Garden Trends Report was released in 2001, and we’ve been spot on predicting trends like outdoor living, edible landscaping and vertical gardening years before they hit mainstream. It has become one of the most widely read reports in the industry and a must read for those who want to stay ahead of the curve.
GMG’s savvy approach coupled with our prestigious client roster enables us to offer keen insight into the lawn and garden industry, fast track you to success, introduce you to key influencers and keep you in the know. The media have come to count on us for must-read content, creative ideas, top-notch media interviews, and the best trend spotting in the industry.
Our track record proves we add tremendous value to our clients. We have a wealth of contacts and knowledge, so we are efficient. And we love the work, so we are effective.
And we open lots of doors!