Costa Farms New Tropic Escape Hibiscus Collection
Brings South Beach Style to Every Home
Oversized, showy flowers attract impulse buyers and extend selling season with flowers that bloom twice as long as traditional hibiscus
Miami, Florida – Consumers looking for an escape to a tropical paradise can find it this spring at retailers nationwide with the launch of Costa Farms’ new Tropic Escape Hibiscus Collection.
The new hibiscus collection from Costa Farms, the leading bedding and indoor houseplant grower in North America, includes eight, easy to grow varieties that bloom from spring until frost, twice as long as traditional hibiscus. This enables retailers to extend the season for high impact displays to attract more customers.
“The oversized showy flowers in the new Tropic Escape collection are a magnet for customers looking for South Beach style and sunshine in every garden – no matter what the size,” says Jose Smith, president and CEO of Costa Farms. “The bold colors capture the romance of the tropics and create a sense of optimism that lifts your spirit.”
Frilled, brightly colored blooms – some up to seven inches - with ruffled, overlapping petals in hues of orange, red, yellow, pink and white will stop customers in their tracks.
“Retailers can capitalize on Pantones’ popular Color of the Year, Tangerine Tango, by displaying ‘Mandarin Mojito’ or ‘Tiki Temptation’ with the same orangey hues that capture the spirit and passion of the tropics,” says Smith. “The flamboyant colors are like a tropical sunset.”
Tropic Escape hibiscus thrive in summer heat and humidity, making them ideal for extending color throughout the landscape or in hanging baskets and containers.
All Tropic Escape Hibiscus are grown in sustainable coconut coir media and come with bold branded packaging, tags and QR codes to make it easy for consumers to get care tips to create a tropical paradise in their own backyards.
Costa Farms Tropic Escape Hibiscus Collection is available in retail stores nationwide this spring. For more information visit: www.costafarms.com
About Costa Farms: Costa Farms is the largest producer of indoor house plants in the world. Founded in 1961 by Jose Costa, Costa Farms is a third generation, family owned business that globally stretches over 3,500 acres and employs 2,800 people. Along with thriving indoor and bedding plant divisions, Costa Farms operates merchandising and transportation companies as part of its infrastructure, with operations domestically in South Florida and North Carolina, and abroad in the Dominican Republic, Costa Rica and Far East.
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