Launching a Product

Launching a Product Banner

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When launching a new product, it's important to have

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a phenomenal launch plan and great execution.

With more than 20 years of experience in lawn & garden marketing,

GMG knows what it takes to put a new brand or product on the map.

We have years of experience launching new lawn and garden products that create entirely new markets,

launching products that take our clients into an existing market for the first time

and extending or improving product lines in our clients' current markets.

GMG can help structure your launch plan and implement these tactical steps that are essential to a successful launch:

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  • Concept Development and Testing
  • Competitive Research
  • Marketing Strategy and Plan Development
  • Development & Execution Communications Plan
  • Product Sampling
  • Product Media Placement

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