SUSAN McCOY
~ Our idea generator, strategic planner and key buzz maker at IMPACT. Well known in garden-writing circles, she is active in Garden Writers Association of America, a member of theNational Gardening Association, American Horticultural Society, Pennsylvania Horticultural Society, and a speaker in the field. Prior to founding IMPACT in 1987, she worked in both agency and corporate marketing and public relations. Involved in both the business and non-profit communities, she graduated from the University of South Carolina with a Masters of Journalism, specializing in public public relations and advertising.
STACEY PIERSON ~ Our green industry trade and product placement specialist, Stacey works to build brand awareness by increasing media exposure, launching new products, maintaining relationships with national and state associations and coordinating events. She has secured national placements for her clients in Real Simple, Martha Stewart Living, Better Homes & Gardens, House & Garden, and Garden Design to name a few. She has a BS degree from The Pennsylvania State University and is an active volunteer with the
Penn State Alumni Association and the American Cancer Society.
KAREN CREELY ~ Experienced in advertising, communications, marketing and promotions, Karen’s background has varied as the Sales Promotion Coordinator at Philadelphia’s WBEB Radio (B101.1 FM), Communications Manager for Philadelphia’s historic Walnut Street Theatre and PR/Creative Consultant for Main Line Health System. She worked with Harmelin Media and also promoted WHYY’s War Letters Project on the USS Battleship New Jersey. Karen primarily will be providing Customer Relations to and creating ‘Buzz’ for GMG’s clients through the GMG’s blog ‘The Garden Plot’.
LYNNE WHELAN ~ Our chief story teller, first cultivated a "blended garden" behind her farmhouse, shortly after graduating from Penn State with a degree in Human Development and the Arts. She has been a screenwriter and producer for television
and documentary films and has ghost written memoirs. As a marketing consultant, she developed creative concepts and wrote collateral materials. Before joining GMG, Lynne was executive director for the Pennsylvania division of the National Child Care Association where she managed sales and marketing, wrote newsletters, and designed and presented training seminars.
KATIE DUBOW ~ Katie joins the GMG team to help them make gardening en vouge. Katie was most recently marketing manager at Monet jewelry, a division of Liz Claiborne in Manhattan. Katie has worked first hand with such style influencers as People Magazine, O Magazine, Martha Stewart Weddings, Real Simple, and Lucky, and has interfaced with several NYC fashion PR firms. Prior to joining the Liz Claiborne organization, she worked at CBS Television in New York and the Celtics organization in Boston. Katie has her degree in communications from Northeastern University, where she was a member of its Division I Crew Team. With her New York public relations experience and an energy and youthfulness, GMG is ready to take gardening and their famous Gardening Trends Report to new heights in 2012.
TRACEY BROWN ~ With her love of numbers and creative flare, Tracey is IMPACT's
office manager and bookkeeper. She runs the office, handles the books,
supports the staff, manages the web site and adds creative input.
Helping out wherever needed while remaining calm under the gun, her years experience keeps our office running smoothly. She's loved numbers and accounting since she was little girl. She's a juggler of schedules and manages her full time job, being the mom of 3 very active kids, and still finds time to volunteer as the treasurer for both her school district's band parent association and her church youth group.
PEGGY FOSTER ~ With an
education and work history in radio, television and marketing, Peggy
tracks, compiles and analyzes our clients' Media Hits. "There's a
lot of excitement watching a client's numbers grow, knowing the efforts
of the GMG team are meeting the client's aims and goals". She is
the queen of one-liners and provides comic relief when needed.
"I just love my job" is how she sees her work with the Garden Media
Group.
JAMES HAMMOND ~ Our in-house webmaster and digital media designer, James has become a jack-of-all-things technology. James works on our website and puts together our newsletters. He is a dedicated team player, always willing to help out while still remaining focused on the task at hand.
Return to top of page
