Garden Media Group's 2020 Garden Trends Report: Seeing 20/20 is Available Now!
For nearly 20 years, Garden Media Group has peered into the crystal ball searching for future industry trends. This year is no different. The 2020 Garden Trends Report, Seeing 20/20, offers a peek into what will trend in horticulture in 2020 and beyond.
Why trends? Staying on top of trends allows garden-focused businesses to take advantage of new opportunities and stay on the cutting edge.
“For years we’ve identified shifts in habits and growth that affect both consumer and professional horticulture,” said Katie Dubow, creative director at Garden Media. “From the way we design our cities to the people who work in them, the green industry will be at the forefront of urban growth and development in 2020.”
This year’s trends are reinventions from a bygone era — helping to reconnect us with nature, rejuvenate the soil and lead us to a more thoughtful approach to life. Certainly, times have changed, but if we can combine the wisdom of the past with the science and technology of today, our future could be very bright.
Technology and data have revolutionized many industries over the last century, including gardening. As the world moves to a more urbanized focus, with some estimating that 70 percent of the world’s population will live in cities by 2050, Central Recreational Districts are on the rise as people search for new and more effective green infrastructure opportunities.
The 2020 trends also emphasize the role sustainability will play in consumerism and the green industry, from regenerative gardening to a shift to a circular economy. According to Accenture, a circular economy could generate $4.5 trillion in new output by 2030.
Not to mention, the millennial plant parent movement only continues to grow. Moving beyond simply plants in apartments but to create relationships and introduce a new demographic to gardening. “The plant swaps are the new garden clubs,” explains Dubow.
Garden Media has published its highly anticipated Garden Trends Report annually since 2001. The firm offers information about trends in a variety of formats including a free annual report and YouTube series. The 2020 Garden Trends Report is available for free download now. Read Garden Media’s GROW! blog for trend updates and industry news.